Sophia’s Merchandising Portfolio at Urban Outfitters:

Sophia spent 2 years of her creative corporate career as a member of the Website Merchandising Team at Urban Outfitters covering Women’s, Men’s and Gender Expansive divisions of the business. During this time, was able to challenge cross-divisional merchandising expectations through inclusive styling and storytelling. Proudest moments were bringing on @speedy4prezident from Netflix series “Queer Eye” as the first paraplegic ambassador for the UO Men’s brand (curating an assortment based on Speedy’s TikTok famous style) and Creative Directing, Casting & Merchandising a culturally relevant and shoppable marketing campaign titled “Everyday is Wednesday: Wednesday Addams Core at UO” after the Netflix franchise '“Wednesday” took over the internet.